Levellr, an AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities and user voice data, has secured £1.8m of funding in a round led by Fuel Ventures. The raise included investment from industry leaders across the video games sector, including Workplay Ventures, Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk and Playformant.
As Discord has become one of the most important online communities, global brands and games companies are increasingly seeking enterprise-grade tools to support real-time user insight. Levellr brings together user conversation and engagement signals from platforms such as Discord to provide real-time intelligence on critical events, supporting product, live ops, game design, community and support teams.
With brands facing rising acquisition costs, fragmented audiences and growing pressure on retention, community has become a critical commercial channel. Millions of players now spend more time on Discord than on traditional social networks, yet for many companies these platforms remain difficult to analyse, limiting access to meaningful audience feedback and insight.
Levellr’s platform turns fast-moving community conversations into clear, actionable insight, enabling teams to better understand user sentiment and behaviour in real time. The company has seen growing demand for its enterprise products, doubling revenue in back-to-back years as community increasingly drives retention and revenue.
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr draws on the founders’ experience at YouTube, Octagon and MyCujoo. The new funding will support the next stage of growth, including further investment in data infrastructure and agentic solutions designed to help teams respond faster and make more informed product and marketing decisions.
