Loxa, a startup enabling retailers to offer product protection at the point of sale, has raised £2.7 million in a seed round from angels and family offices including Lazaroo-Hood Group. The round was completed across three tranches. Capital will be used to support EU expansion, grow its retail partner network to more than 150 live partners, and broaden the platform to support additional insurable product categories.
Founded in 2023, it provides infrastructure that allows retailers to embed product protection directly into the checkout experience. Loxa connects with ecommerce platforms including Shopify, Magento, WooCommerce, PrestaShop and BigCommerce, as well as through direct API integrations. Retailers can launch product protection schemes quickly, allowing them to offer insurance coverage alongside product purchases.
The business currently works with more than 45 retail partners across categories including furniture, eyewear, power tools, electronics and catering appliances. These include eCatering, Toolden, Hyundai Tools, Rowen Homes, Maker & Son, and JCB Pro Tools, with additional discussions ongoing with retailers interested in offering protection at the point of purchase.
The funding also supports the development of Loxa as a full-stack managing general agent, enabling it to build and launch insurance schemes tailored to the needs of individual retail partners and product categories. Erjon Skora joined the business as Co-Founder and Managing Director after more than 16 years working across MGAs, insurers, financial institutions and online marketplaces, most recently as Managing Director and Head of Insurance & Product, EMEA at Cover Genius.
We started Loxa because we believed embedded product protection should be as universal as the checkout itself, available to every retailer, for every customer, everywhere. We made a deliberate choice to build this round with angels and operators who shared our mission and backed our vision from the start, and that alignment builds better businesses. Closing this round means we can now deliver on that promise at scale, with the right people and resources to execute successfully.
Closing the Seed is the starting gun, not the finish line. We're heading into a Series A with traction, a clear European roadmap, and a system that onboards retailers in under 48 hours, integrates seamlessly, handles policy volumes at scale, and delivers an excellent claims experience. The next 18 months will define Loxa's position in this market, and we intend to own it.
