Neutonic, a functional drinks and supplements brand, has raised £4.5 million in funding from angels. The round includes backing from Alan Barrett, alongside investors including Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah and Zach Ranen. It is using the funding to accelerate global expansion across the UK, US and new international markets.
Founded in 2023, it develops functional drinks and supplements designed to support focus, mental clarity and sustained energy without the crash associated with traditional energy drinks. Products are built using research-backed nootropics at effective dosages, combined with a flavour-first approach intended to drive repeat purchase and everyday use. The brand is positioned within the growing nootropics and functional drinks category as consumers seek alternatives to caffeine-led energy.
The funding will be used to accelerate global retail expansion, invest in strategic hires across product, commercial and operations, expand distribution across grocery, convenience and fitness channels, and drive continued product innovation across drinks and supplements. The business is expanding across the UK, US and new international markets, with an Australian launch planned.
The brand is stocked in more than 10,000 retail doors globally, including grocery, specialist retail and fitness environments. In the UK, it is rolling out into 500 Sainsbury’s stores as part of the retailer’s meal deal, alongside existing listings such as Ocado, Morrisons Daily, Booths and more than 1,200 Motor Fuel Group forecourts, as well as gym chains including Fitness First and Everlast. In the US, it is stocked in GNC, The Vitamin Shoppe and Central Market, with further national grocery expansion expected.
Neutonic was founded by Chris Williamson, James Smith, Luke Betts and Shan Hanif. The founders bring a global audience that supported early traction, with Chris Williamson hosting the Modern Wisdom podcast, which is ranked No.7 worldwide with over one billion downloads. Jay Parker joins as a special advisor.
This raise gives us the firepower to keep building Neutonic across both the UK and US whilst also launching in Australia. We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.
We have always felt there was space for a product that better reflects how people want to perform today. Retail appetite has been incredibly encouraging and this funding allows us to accelerate from a strong base.
Neutonic combines research-backed nootropics at effective dosages with a truly flavour-first approach, positioning us to lead the fast growing category. Lack of focus and productivity are increasing challenges across a wide range of consumers, and caffeine alone is not sufficient to solve them. Neutonic is built to address this, and this raise gives us the ability to scale that vision faster, bringing the product to more consumers and embedding it into daily routines at a much larger scale.
