Searchable, an AI performance marketing platform helping businesses compete in AI-driven search, has raised £10 million in funding led by Headline. The funding will be used to accelerate product development across its execution engine and expand its presence in both the US and UK markets.
The platform helps brands understand, track and improve how they appear across AI-led search. Acting as a growth command centre, it tracks visibility on 10 AI engines, surfaces insights through interactive agents, connects analytics from Google Analytics and Search Console, and turns data into actions that drive traffic growth. The latest round values Searchable aover £60 million and follows a period of growth that includes reaching £1.5 million in revenue in 4.5 months and onboarding nearly 1000 customers.
AI-enabled search is projected to reach roughly 70 percent penetration by 2027, while 65 percent of searches already end without a click. AI-generated overviews now appear in nearly half of Google searches, reshaping how consumers discover products and services.
Founded in 2025 by British serial entrepreneur Chris Donnelly, Searchable works with brands including American Express, KPMG and Siemens. Enterprise-scale customers report a 22 percent increase in AI-driven traffic within their first 60 days of using the platform on average. The US-based business is incorporated in Delaware and operates between New York and London.
AI–driven discovery is rewriting how customers find products. As more searches are answered directly by AI, brands that are invisible in this layer of search will see less demand. The companies that adapt first will grow market share; those that don't will lose it quietly. We see Searchable becoming part of the core infrastructure for this shift, not just reporting on what AI engines say about a brand, but directly improving the visibility and revenue outcomes that matter to management teams and boards.
Search is going through a once–in–a–generation reset. When an AI assistant recommends your brand, customers arrive with more trust and a shorter path to purchase. Based on our own data customers are converting at 3x higher when they arrive from ChatGPT and other LLMs. If you aren't visible in those answers, you're giving ground to competitors every day. For more than a decade, SEO has been labour–intensive and expensive. Over the next two years, a large share of that work becomes automatable. Our goal is to give companies an execution layer for AI search that cuts SEO costs by up to 40 percent while growing high–intent traffic.
