Go Swag, a corporate gifting startup, has raised £3.7m ($5m) in funding led by Mercia Ventures, with participation from Techstart Ventures and strategic angel investors. Go Swag enables global brands to deliver premium, on-brand gifts worldwide and works with more than 1,000 companies including Meta, Apple, ElevenLabs, Netflix and n8n.
Based in Glasgow, Go Swag operates a platform designed to manage the operational complexity involved in global gifting programmes for employees, prospects and customers. The business said companies often face fragmented sourcing, international logistics and customs challenges when trying to deliver tailored gifting programmes at scale. Go Swag said its platform combines AI-driven product curation with warehousing, customs and fulfilment services to manage the process from concept through to delivery.
The business said the corporate gifting industry is projected to reach $1.1 trillion by 2028, but remains dominated by fragmented suppliers and outdated systems. Go Swag stated that 84% of branded gifts are either passed on or end up in landfill, while many businesses struggle to source gifts that align with sustainability goals and premium brand standards.
Go Swag’s platform includes proprietary tools such as Sonny™, an AI engine that generates curated product recommendations, and Claim Pages™, which collect sizes and addresses directly from recipients. The company said Claim Pages™ can reduce gifting administration by up to 96%. Supported by warehouse infrastructure across the United Kingdom, the Netherlands and the United States, the platform provides visibility over orders, inventory and programme performance.
Founded with less than £200, Go Swag has grown to a 30-person team and reported five consecutive years of triple-digit compound annual growth at 112% CAGR. The funding will be used to accelerate expansion in the United States, open a warehouse in Southeast Asia and increase headcount from 30 to 70 employees across growth, sales, engineering and operations. Go Swag also plans to continue investing in automation across quoting, account management and recommendation systems.
Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we're replacing it with smart AI-assisted curation and a better gifting process to match.
Go Swag is building a technology business in a sector that has resisted innovation for decades. Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth. Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do. We’re delighted to be partnering with them on the next phase of their growth.
