Simple Life, the AI-powered health coaching platform, has raised £26m in new funding from Hartbeat Ventures, founded by Kevin Hart, and Liquidity, the AI-driven private credit firm. The investment will accelerate product development, expand the reach of its AI health coach Avo, and enhance user experience with more personalised, engaging features.
Founded to make sustainable weight loss accessible and enjoyable, Simple Life has grown rapidly with 20 million downloads, 800,000 active subscribers, and 17.5 million pounds collectively lost by its users. In 2024, the company generated $100m in revenue, growing 64% year-over-year, and was recognised with awards including Best Virtual Health Coach by MedTech Breakthrough 2025.
The company’s AI coach Avo provides real-time nutrition guidance and behavioural support, sending 19 million messages in January 2025 alone. A peer-reviewed study of over 50,000 users showed that 42% lost at least 5% of their body weight in a year, highlighting the platform’s measurable impact.
With the new funding, Simple Life will roll out advanced AI interactions, including voice and vision inputs, expand gamification features like streaks and rewards, and offer deeper personalisation to boost retention and results.
