Simpli, an insurtech startup building AI agents for the insurance industry, has successfully closed its pre-seed funding round. The round was led by SFC Capital, with participation from a select group of strategic angel investors.
Simpli’s first product — an AI-powered Policy Review Agent — enables brokers to dramatically cut the time required to review insurance policies across all lines of business. Leveraging natural language processing, the tool analyses documents, recommends best-fit policies, and produces side-by-side comparison tables with clear, actionable summaries — reducing review time from hours to minutes.
The investment will fuel the expansion of Simpli’s engineering team, early partner onboarding, and deeper integrations with policy administration systems. Simpli is already working closely with a core group of advisory brokers, including Ardonagh, Marsh, and Gallagher, and will begin pilot deployments in Q2 2025.
Simpli is a UK-based insurtech company developing AI-powered tools for the insurance distribution ecosystem. Its flagship product, the Policy Review Agent, helps brokers automate time-consuming policy reviews and deliver faster, more compliant advice. Founded in 2024, Simpli’s mission is to modernise insurance operations through practical, easy-to-use AI and automation.
