Simplisales, the AI-powered commerce and ERP platform for wholesalers, distributors, and manufacturers, has closed a £375,000 pre-seed funding round. The round was led by SFC Capital, the UK’s most active early-stage investor with a portfolio of over 500 companies. Startup Wise Guys and Wise Angels, first believers in Simplisales’ vision back in 2023, also participated.
Wholesale teams still juggle phone calls, emails, WhatsApp and paper. Simplisales unifies every touch-point via custom-branded mobile apps and web stores that plug into over 30 ERP and accounting systems. Inside, an AI engine that auto-drafts repeat orders from historical baskets and seasonality, shows each buyer a personalised catalogue and real-time cross-/upsell prompts, finds SKUs fast with smart, fuzzy search - even on misspelt queries, and suggests margin-safe prices and discounts while respecting MOQs and credit limits.
The Simplisales ecosystem has eliminated the daily friction that once slowed us down. Our team now works with remarkable efficiency.
£1.5m in monthly GMV is processed through customer-branded storefronts. 2,000 active retail buyers are using the apps. ARR has grown 300% year-over-year. The company was named an IDC Innovator in June 2025.
With the cloud-based ERP market projected to surpass £21.2bn by 2025 and few AI-native solutions available, Simplisales is uniquely positioned to lead the category.
The capital will fuel R&D into new AI modules—including agents for auto-drafted orders, predictive pricing, and autonomous replenishment—and support key hires across product and sales as Simplisales prepares for European expansion.
