← Latest venture news

Swap lands a Β£75m Series C led by DST Global and ICONIQ to expand product offering in its commerce operating system

πŸ”Ž
Swap
πŸ§‘
Sam Atkinson; Zach Bailet
πŸ’°
Β£75m
🌎
London, United Kingdom
Jan 7, 2026

Swap, the commerce operating system, today announced a Β£75 million Series C co-led by DST Global and ICONIQ, which is doubling down on its initial investment. Having evolved from its early days as a returns-focused platform, Swap expanded into cross-border last year, laying the groundwork for AI-driven commerce infrastructure that allows agents to transact, recommend, and process payments across merchants globally. With this capital, Swap will continue to strengthen its position as a leader in global commerce.

Rapidly expanding its product suite from returns to cross-border, and now to tax and demand planning, the new investment will accelerate Swap's mission to revolutionize how commerce is bought, sold, and exchanged globally. Further, the capital will enable Swap to enter new target geographies and bolster its payments capabilities.

Swap partnered with Ayden to further its expertise within the payments space. Ultimately, these enhanced product offerings will allow brands to make informed logistics decisions - from returns to cross-border - based on real-time insights. This approach will maximize revenue opportunities while helping customers adapt to changing market conditions and evolving consumer behavior.

As Swap enhances its existing operations, planning, and tax offerings, brands will simultaneously gain access to a seamless commerce experience. The company will also use this capital to invest in digital payments and in monetizing transactions to become a clear leader in the purchasing revolution happening within commerce.

This funding news comes just six months after the company's Series B round, which raised $40 million led by ICONIQ to accelerate expansion into the U.S. and EU and open new regions, including Australia and Canada. Swap also plans to enter underserved verticals such as beauty, home goods, and consumer technology.

We have built an existing fleet of products that enable any brand to scale globally. Building upon this foundation of global commerce solutions, we will continue to help brands reach their full potential, levelling up on the promise to be the go-to platform for brands to sell anywhere, anticipate intent, and convert more business.
Sam Atkinson
As a long-time partner of Swap, we believe in their mission to become the go-to resource for commerce globally. Our new investment doubles down on our belief that in today’s world, brands need sophisticated, end-to-end tools to optimise their operations. Swap is forging that path for brands of all sizes, and we are excited to be a part of it.
Seth Pierrepont, Partner at ICONIQ
POWERED BY