Unit1 Studio launches with funding from Mercuri to revolutionise live music with immersive avatar concerts

Unit1 Studio, a new venture aiming to transform live music experiences through virtual avatars, has been launched by Avatar Concerts in collaboration with artist KT Tunstall. The studio focuses on creating immersive, avatar-driven performances that blend real-world venues with digital innovation.

Unit1 Studio plans to collaborate with a range of venue operators, production companies, and digital technology partners to deliver interactive experiences that reach both in-person and online audiences. The studio will use advanced CGI to create highly realistic avatars and environments, pushing the boundaries of what audiences can experience in live music events.

The studio's mission is to integrate technology with artistic expression, offering audiences unique and engaging virtual concert experiences that blend real and digital worlds.

KT Tunstall, known for her dynamic live shows, is at the forefront of this initiative, bringing her artistic vision to the project. Creative Director Jonathan Butterell and CEO Barney Wragg are leading the development of the studio's innovative approach to virtual performances.