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Yuv, a beauty tech company offering a smart, sustainable hair colour lab system for salons and freelancers, has closed a £9.5 million Series A funding round led by Nineyards Equity, with participation from Yuv’s founder Franciso Gimenez, existing investor VNV Global and strategic angels.
The newly raised funds are to be used to accelerate Yuv’s growth in the United Kingdom and support its expansion in the United States next year.
Yuv Beauty developed Yuv Lab, which is app-connected. The system allows for the replacement of single-use tubes with refillable aluminium cartridges. Alongside reducing waste, Yuv Lab offers – with a touch of a button – millions of customised formulations.
From quarter shades to the addition of tertiary tones, pH control and translucency-opacity levels, the system employs advanced technology to create the desired blends of hues and tones.
It uses patented hardware, AI-backed software and Swiss formulas. Yuv is billed to cut costs, streamline operations and enhance creativity. The pay-as-you-dispense model means that salons and freelancers are only charged for what they use.
The global salon hair services market is expected to register steady growth, from $203.78 billion in 2025 to $341.67 billion by 2032, according to Yuv, citing Fortune Business Insights.
In October, Yuv appeared on BBC One’s “Dragon’s Den”, seting a record for the amount of financing it scored, £500,000, at 2% equity from Steven Bartlett and Sara Davies, and its valuation of £25 million.
Gimenez launched Yuv after selling custom hair color business ESalon – for which he had been cofounder and CEO – to German personal care giant Henkel in 2019.
