Alpa, a London-based financial software startup for hospitality operators, has raised £2.6 million in a pre-seed round led by Daphni, with participation from True Capital, 2100 Ventures, Firedrop, Oprtrs Club, Kima Ventures, and Sonorcap. It builds a real-time operational financial layer that enables hospitality businesses to base decisions on live profitability data rather than waiting for monthly accounts to close. The funding will be used to strengthen core product and engineering capabilities, including financial data infrastructure, native supplier integrations, automation, AI-driven classification, and operator-grade financial workflows.
Hospitality is described as one of the largest and most operationally complex sectors in Europe, yet financial visibility remains delayed, fragmented, and accounting-driven. Most restaurant groups only understand profitability weeks after the end of the month, once accounting is closed, creating delays in operational decision-making. Recent research cited by Alpa shows that 79 percent of restaurants want real-time data, but 27 percent say they cannot track basic KPIs.
The business structures fragmented financial data from POS systems, banking infrastructure and direct supplier integrations into a live operational profit and loss. This enables restaurant groups to understand gross margin, labour, overheads and profitability in real time, without bookkeeping, reconciliation or accounting workflows. The platform is designed for daily use by operators and remains complementary to existing accounting systems. Alpa is already operational with early-stage franchise and restaurant group pilots, including Taster brand SpudBros Express.
The co-founding team combines hospitality and technical experience. Anton Soulier was previously employee number seven at Deliveroo, where he led expansion into France, and later founded Taster, a creator-led restaurant chain operating in over 100 European cities that raised over $60 million in venture funding. Jean-François Moy was previously at Vestiaire Collective, where he led multi-country engineering teams and developed a Resale-as-a-Service infrastructure adopted by brands including Gucci, Chloé, and MyTheresa.
Angel investors in the round include Voodoo founder Alexandre Yazdi and former Burger King France CEO and McDonald’s Europe CFO Jerome Tafani, who has joined the board.
Hospitality runs on thin margins, but financial visibility still operates on monthly cycles. That gap creates massive inefficiency and destroys value. Alpa is built to close it by giving operators real-time financial clarity so they can make decisions during the month, not after it. We’re not replacing accounting systems; we’re building the operational financial layer they’ve always been missing.
The real moat is not just data access, it's native connectivity. We’re building direct connections to the hospitality supply chain itself: POS systems, banking infrastructure, and food and beverage suppliers, and using automation and AI to structure that data into real-time financial understanding. This funding allows us to go deep on engineering, machine learning and large-scale classification to make that possible.
In terms of track record, you rarely find a founding pair with as much deep industry expertise and technical know-how as Anton and Jean-François. With Alpa, they’re building something which is clearly and urgently needed for an industry with a highly valuable addressable market. With the quality of both the team and the product, we expect Alpa to make a notable impact for restaurants and franchise owners across the continent.
