Trybe, a leading provider of spa, bathhouse, leisure, and activity management software, today announced a £23 million Series A investment from Five Elms Capital. This investment will enable Trybe to expand globally, accelerate development of its platform, incorporate AI-powered workflows to enhance guest experiences, and scale its go-to-market organisation to meet growing demand.
Trybe has experienced rapid growth in recent years, driven by strong demand from both single-location spas and large multi-site operators seeking to modernise their technology stacks. Today, the company supports hundreds of spa and leisure operations worldwide and is expanding quickly across resort groups, wellness brands, and luxury hotel operators.
The investment will support geographic expansion across North America, Europe, and Asia-Pacific, advance payments and embedded financial products with enhanced settlement flexibility and expanded card-present capabilities, drive product innovation across reporting, memberships, spa package booking functionality, and guest experience tools, develop AI-assisted features across yield management, scheduling, operations, and guest experiences, and scale sales, marketing, and customer success to meet accelerating demand.
Spa and leisure operators are facing increasingly complex operations, payments, and guest-experience challenges. Legacy systems simply haven't kept up. We built Trybe to give operators a flexible, modern operating system that maximises revenue, reduces friction, and unlocks exceptional guest experiences. As we look ahead, we see meaningful opportunities to introduce AI-assisted scheduling, forecasting, and personalisation into the platform, capabilities that will further streamline operations and capture revenue previously lost to manual inefficiencies. Partnering with Five Elms allows us to accelerate this roadmap and deliver even more value to our customers.
Trybe stands out as the clear modern alternative in a market long constrained by rigid, outdated systems. The Trybe team has built a configurable, intuitive platform that customers genuinely love, and their traction across geographies and spa and leisure segments reflects that. We're thrilled to support Trybe as they scale globally, deepen their payments capabilities, and continue building a category-defining product.
