Trybe, a leading provider of spa, bathhouse, leisure, and activity management software, today announced a £23 million Series A investment from Five Elms Capital. This investment will enable Trybe to expand globally, accelerate development of its platform, incorporate AI-powered workflows to enhance guest experiences, and scale its go-to-market organisation to meet growing demand.
Trybe has experienced rapid growth in recent years, driven by strong demand from both single-location spas and large multi-site operators seeking to modernise their technology stacks. Today, the company supports hundreds of spa and leisure operations worldwide and is expanding quickly across resort groups, wellness brands, and luxury hotel operators.
The investment will support geographic expansion across North America, Europe, and Asia-Pacific, advance payments and embedded financial products with enhanced settlement flexibility and expanded card-present capabilities, drive product innovation across reporting, memberships, spa package booking functionality, and guest experience tools, develop AI-assisted features across yield management, scheduling, operations, and guest experiences, and scale sales, marketing, and customer success to meet accelerating demand.
