Nory, the AI-native restaurant management system for hospitality businesses, today announced it has raised £27m in Series B funding, led by Kinnevik, bringing total funding to over £45m. The news comes just one year after the company’s Series A, led by Accel, who also participated in this round alongside existing investors. The funding reflects strong investor confidence and a period of rapid growth as the company doubles down on building AI assistants and global expansion.
Hit by rising taxes, inflation, and skilled labour shortages, the UK hospitality sector is nearing breaking point, with bars, restaurants, and pubs closing at a rate of two per day. Headwinds are expected to persist as new employment costs introduced by the UK Government in April 2025 squeeze margins even further.
Nory helps restaurants to take control of their operations and profits through a comprehensive AI system covering business intelligence, inventory, workforce management and payroll. Created by industry-insider Conor Sheridan, Nory is purpose-built to meet the evolving needs of the hospitality industry. By using Nory, restaurants have been able to reduce operating costs by nearly 20% and increase core net profits by up to 50%.
Nory helps restaurant operators save over 100 hours of admin per restaurant each month by automating time-consuming back office tasks such as business analysis, digital guest engagement, rota planning, procurement, and finance. Its AI platform learns from historical operational and sales data to deliver real-time business insights and AI-driven recommendations directly to frontline workers.
Nory works with customers ranging from independent brands to enterprise groups across the UK, Ireland and US. These include Black Sheep Coffee, Jamie Oliver Group, and Dave’s Hot Chicken.
The Series B will fuel further AI enhancements to Nory’s pioneering platform, including the strategic hiring of world class data scientists, continued development of proprietary algorithms, and the deployment of autonomous AI assistants. The funds will also drive the fast-growing company’s US expansion.
