Edify, a live intelligence platform for quick service restaurants and hospitality chains, has raised a £3 million seed round led by Calculus with participation from current investors.
General managers at hospitality businesses are accountable for waste, labour, customer experience, and store performance, yet typically work across spreadsheets, manual ordering systems, and disconnected tools. Edify brings those signals together into a single platform, integrating inventory management, demand forecasting, and back-of-house operations. Its AI learns usage patterns to automate ordering, flag discrepancies before they become costly, and generate precise prep plans shift by shift. Ask Edify, its AI analytics agent, consolidates operational data into live dashboards, giving operators instant answers without digging through spreadsheets.
Current customers include Pret A Manger, Dunkin' Donuts, WatchHouse, and Yolk Brands. At Pret A Manger, Edify is on track to save each store general manager two hours per day, equivalent to approximately $4m in annual savings across United Kingdom locations alone.
Founded in 2024 by Ed Barry, Edify emerged from his direct experience as a hospitality operator. Barry built and sold Over Under, a London coffee chain, to Blank Street Coffee in 2022. Through that journey, he observed how fragmented systems, manual processes, and unclear information flows were holding hospitality businesses back, with general managers spending too much time reconciling figures and chasing orders rather than leading teams and improving store standards.
Calculus is one of the United Kingdom's longest-established EIS and VCT fund managers, with over 25 years backing innovative growth companies.
Ed built Edify because he'd lived the problem himself, and that shows in how the product is designed. Edify's suite of products is a system built around how operators work. The customer traction at this stage, with brands like Pret and Dunkin' Donuts already on the platform, is exceptional. We believe Edify has the potential to become the defining platform for how QSRs operate, and we're proud to back them at this stage of the journey.
After scaling and selling my own coffee shop chain, I saw that the admin burden isn't just a small business problem, it's an industry problem. Operators are making critical decisions every day with fragmented systems, unclear data, and too much noise. Edify exists to change that. We're not bolting AI onto old software. We're building a live intelligence system around the way hospitality actually works, connecting the floor and HQ so GMs can lead better, stores can perform stronger, and businesses can grow smarter. Having Calculus alongside us, with their track record of backing ambitious UK technology businesses, gives us the platform to put Edify into the hands of many more operators.
