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Architect AI raises £3.5m seed round led by Project A to build AI-powered websites personalised for visitors

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Architect AI
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Ted Eltringham; Luke Ramsden; Chris Nicolas
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£3.5m
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London, United Kingdom
Sep 9, 2025

Architect AI, the one-year-old startup pioneering the world’s first agentic website platform, today announced it has closed a £3.5m seed round. This round was led by Project A with the continued participation of Concept Ventures, early backers of Eleven Labs. Architect’s new capital will turbocharge product development, expand the engineering team, and scale go-to-market efforts across Europe and North America. Additional strategic investors include Insiders Ventures, started by the founders of FACEIT, which achieved a £1.2bn exit.

Every day, billions of visitors land on static websites - digital brochures that never adapt to the person behind the screen. Architect AI changes that. Its platform turns any site into a self-learning AI agent that observes visitor behaviour, generates context-aware content, and automates workflows in real time. Two people visiting the same page can see entirely different experiences, tailored to their needs and interests.

The founding team brings significant technical and operational expertise. CEO Ted Eltringham previously held leadership roles at Rippling and Samsara, where he led product and operations teams through rapid growth phases. Co-founder and CPTO Luke Ramsden, a self-taught engineer, built his first AI experiment at age 14 and later designed machine-learning systems for high-growth startups. Co-founder Chris Nicolas was formerly a programme manager at SpaceX, where he orchestrated cross-functional teams to deliver mission-critical launch software.

Visitors to Architect AI-powered sites can interact with the agent directly, asking questions or challenging it, and the site responds by reorganising itself around their needs. Every conversation makes it smarter and every visit teaches it something new.

Early clients are already seeing transformative results, with the platform enabling a deeper understanding of visitor intent and dynamically creating content on the fly. Over the next six months, Architect AI plans to hire AI engineers and product managers, deepen strategic partnerships, and further develop its enterprise sales pipeline.

We call it giving your website a brain. Because that’s literally what we’re doing. And once you see a website that can think, you can’t go back to one that can’t. We’re on a mission to turn every website into a tireless AI collaborator. This seed investment turbocharges our roadmap, allowing us to push the boundaries of what websites can do and bring agentic experiences to businesses around the globe.
Ted Eltringham, Co-founder & CEO
Bringing Architect AI from prototype to production in under 12 months has been an incredible journey. With this fresh capital, we’ll grow our London engineering hub, deepen strategic partnerships, and open a larger U.S. office in early 2026.
Luke Ramsden, Co-founder & CPTO
Architect AI’s agentic web technology represents the next frontier in digital engagement. Their rapid execution and visionary team convinced us they’re set to redefine how companies interact with online audiences.
Malin Posern, Partner at Project A
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