Artificial Societies, a Y Combinator-backed AI company that simulates human societies, has announced a significant milestone, securing £4m in seed stage funding, including a £2.5m seed round led by Point72 Ventures, and a £1.5m pre-seed immediately prior with participation from angels associated with DeepMind, Strava, and Sequoia Scout. This investment gives Artificial Societies a healthy runway to turn a scientific concept into a transformative technology that benefits everyone.
Securing backing from investors who have supported both B2B and consumer giants, Artificial Societies is pioneering a new wave of innovation. The company uses AI-driven personas to simulate how societal groups interact and react to messaging, working to expand human potential rather than replace it. As industry conversations centre around work-replacing AI tools and their societal impact, Artificial Societies stands out as a work-expanding platform.
This funding announcement comes on the heels of the recent launch of AS, the company’s flagship product built to analyse social dynamics and predict trends. AS leverages advanced AI to simulate audience reactions, test messaging, and reduce campaign risk before launch. With 80 percent accuracy in predicting social media performance, AS helps users identify top-performing content and minimise uncertainty.
Co-founders James He and Patrick Sharpe created Artificial Societies after discovering the transformative potential of simulating social dynamics. Both He and Sharpe are behavioural scientists by training, and now bridge deep research backgrounds with cutting-edge AI technology with a mission to democratise the power of societal simulations. With the first AI simulator launched for public use, the company aims to bring rapid, scalable and affordable behavioural and social insights to enterprises and individuals alike.
With this additional capital, the company will enhance platform capabilities, including more accurate predictions, go to market strategy, and expanded partnerships in market research, audience insights, and content testing.
