Azoma raises a £3m pre-Series A round from investors to help brands and retailers get recommended on AI search

Azoma, the company pioneering Generative Engine Optimisation (GEO) for ecommerce, today announced a pre-Series A raise of £3 million. Their end-to-end, verticalised workflow platform helps major brands and retailers increase their share of visibility in the AI Search era. The new funds will be deployed to double down on growth.

Investors in Azoma’s pre-Series A raise included Ignite Ventures, Rank Ventures, eBay Ventures x Techstars, Twinpath, MaRS IAF, strategic angel investors from both Retail and AI, such as the Chairman & CEO of The Winn-Dixie Company, and senior leadership at Google DeepMind, and non-dilutive funding. The news caps a period of rapid expansion for Azoma, including revenue growing to seven-figures over the last ten months and achieving profitability in Q2’25.

Azoma has already worked with major brands such as Mars, Colgate, Zappos, P&G, Reckitt, Beiersdorf, and Canadian Tire. This funding milestone recognises Azoma ascent to be the only venture-backed, vertically-focused GEO/AEO tool for household name brands and retailers in the agentic commerce age.

Research shows some 74% of consumers now use AI tools in their path to purchasing. Amazon CEO, Andy Jassy recently reported customers using its AI Shopping assistant, Rufus, were 60% more likely to purchase than using traditional search, claiming the chatbot would deliver “over $10 billion in incremental annualized sales”. Capitalising on this new era of product discovery, Azoma is fast becoming the partner of choice for consumer brands and retailers to ensure their visibility and accurate representation in this new era of AI discoverability.

Azoma’s commercial success is built on two crucial patents covering AI brand monitoring, which tracks how brands show up in chatbot answers, scores authority, predicts AI responses, and AI product content optimisation, which analyses ecommerce data and creates AI-optimised content with one click publishing. This patented approach allows Azoma to track how brands appear in AI responses across ChatGPT, Google AI Overviews, and Amazon Rufus, delivering improvements to visibility scores, sentiment, and how frequently they are sourced by LLMs. The platform also features a patented digital twin simulation that predicts AI responses before content is deployed.

Azoma is a pioneer in the AI space, combining deep algorithmic expertise and a data-driven mindset. The team brings vision, energy, and imagination. Their commitment to continuous improvement and support for our business priorities are foundational to our partnership. We feel better equipped to take on AI. This funding milestone is testament to the extraordinary momentum they’re building.

Saumya Kowtha, Investor at MaRS IAF

A thousand years ago, the average person owned around a dozen possessions. One hundred years ago, 99% of everything we brought was from a local merchant. Amazon has now been with us for three decades and the iPhone for just two. Currently, we are in the era of LLM-based commerce. In a year or two, most of our day-to-day shopping will be done by virtual AI Agents. In five years or so, we will see AI embedded directly physically into appliances from smart mirrors, recommending skincare, to smart toilets analysing biometrics to optimise diets. Who knows what the world will look like in fifty years. Azoma will be the partner of choice for the world's most loved consumer brands through all of these changes to ensure they remain discoverable and dominant

Max Sinclair, Co-founder & CEO

Azoma's unique combination of deep industry understanding and State-of-the-Art AI has enabled their clients to adapt to the seismic change of LLM powered search. Now used by some of the world's leading consumer brands, Azoma patented protected AI is enabling world leading customers to not only protect sometimes hundreds years of brand value but also to reach new customers

John Spindler, Partner at Twinpath Ventures

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