MaRS IAF: Investment Portfolio & Startup News
MaRS IAF
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Investment Portfolio
Azoma
21 Oct 2026
Azoma raises an £8m Series A round led by Puma Growth Partners for AI commerce optimisation for consumer brands
Azoma is an Agentic Commerce Optimization platform that helps consumer brands drive revenue through AI shopping agents such as ChatGPT, Gemini and Alexa for Shopping. The platform measures, optimises and executes across product data, content and third-party sources so brands can increase visibility and recommendations in AI-powered shopping experiences.
Azoma
5 Dec 2025
Azoma raises a £3m pre-Series A round from investors to help brands and retailers get recommended on AI search
Azoma builds software that helps brands appear accurately in AI-powered search and shopping tools, tracking how products are represented by large language models.
MaRS IAF
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Series ADeep Tech
