Flowla has raised £1.8 million in a seed round led by Revo Capital, with participation from AI Startup Factory, Turkiye Development Fund, APY Ventures, Sharks & Partners, and angel investors including Salesforce operators. The funding follows 6x growth in the last six months and customer deployments reporting a 35% reduction in time-to-value.
Despite massive investment in CRM and sales tools, revenue teams are facing an execution crisis and relying on human memory to manage complex B2B deals. The average rep still spends over 70% of their week on non-selling tasks; manually drafting emails, chasing stakeholders and personalizing assets. This causes an execution gap: deals stall because follow-ups are too slow, and customers churn because the handoff from Sales to Success is handled poorly.
Flowla addresses this by transforming the digital sales room, from a resource-sharing link into a no-code automation engine that standardizes the buyer journey across Sales and Customer Success. Teams can pre-build journeys with templates, personalized AI documents, and stakeholder communication rules, then trigger next steps based on real-time buyer activity. For instance, when a CFO views pricing, Flowla detects the viewer's role, analyzes what they’ve looked at, drafts a multi-threaded email, alerts the rep, and queues the mail draft for approval.
Flowla has recorded 6x growth in the last six months, with its digital sales rooms viewed by over 500,000 contacts globally. The platform serves customers including Insider One and Aircall, with Insider One reporting a 35% average reduction in time-to-value by automating the period between contract signature and customer go-live.
The new funding will be used to scale Flowla’s automation engine and content generation capabilities, and to establish a dedicated go-to-market team in the U.S. to support its growing international footprint.
