Trig, formerly known as Pavlov, today announced the successful close of a £4.5m ($6m) oversubscribed seed round led by 20VC, with participation from Frontline Ventures, Marc Benioff, AJ Tennant, Mayur Gupta, and other leading industry figures.
The new funding brings Trig’s total capital raised to over £6m, following a previously unannounced pre-seed round led by Frontline Ventures. The investment will accelerate product development and support team growth as the company scales.
Trig is the first AI agent platform purpose-built for account management, designed to protect and expand revenue from existing customers. By enabling revenue leaders to reduce churn and unlock expansion opportunities, Trig provides proactive, tailored account management for every customer, regardless of contract size or internal capacity.
Enterprise growth is increasingly dependent on existing customers, with 40% of revenue expansion now coming from account management. Yet the process remains inefficient and underdeveloped, with most teams only able to prioritise their largest 10% of accounts. Trig solves this gap by detecting churn risk and expansion signals in real time, creating tailored account plans, executing them through existing customer and team tools, and directly attributing each action to revenue impact.
Early adopters have already seen material benefits from Trig’s platform, including reduced churn, faster onboarding, accelerated time-to-value, and measurable ARR growth. The company is already working with revenue leaders across industries, including Kyle Norton, Chief Revenue Officer at Owner, who credits Trig with transforming onboarding velocity and materially impacting bottom-line growth.
With this new round of funding, Trig is positioned to redefine account management as a proactive growth engine for B2B companies worldwide.
