Fast-growing sushi chain SushiDog has secured a £1.3 million investment from Middleton Enterprises to support its continued UK expansion.
The quick-service restaurant brand, known for its sushi rolls, poké bowls and salads, will use the funding to scale up its site openings, with the goal of reaching 40 locations over the next five years.
The investment builds on an existing relationship with Middleton Enterprises, who first backed the business in 2023 with a £612,000 round, followed by an £800,000 investment in 2024.
The latest capital injection has helped open new stores in central London, including SushiDog’s 10th and largest site to date in Warren Street, which launched in April.
With plans now set on national expansion, the brand continues to pursue its strategy of predictable, repeatable growth, underpinned by strong site performance and increasing revenue.
Middleton Enterprises provided the stability and finance we needed to scale quickly, to the extent that we are on track to generate over £8 million this financial year and now employ around 130 people. We’re in a good position and the latest round of funding will help us speed up our rate of growth. Middleton Enterprises have an entrepreneurial spirit and they’ve always been very supportive. When they came on board we had four sites in London, we’ve recently opened our tenth store and now we’re looking to expand nationally, perhaps even internationally further down the line.
Greg Ilsen, Co-founder of SushiDog
This is our third investment into SushiDog. We made the decision to invest in the business again because it has a proven rollout model, based on predictable, repeatable growth. They have constantly raised the bar, innovating and evolving with each new store, which gives us confidence in the next stage of growth that will see new sites appearing up and down the country. We have a great relationship with the founders, who know that we’re willing to invest in a longer-term project, providing the necessary finance to help them with each phase of development.
James Middleton, Investor at Middleton Enterprises
